Adriano Meirinho, Financial Services

Hi, I'm Adriano Meirinho ;)

Adriano Meirinho's Bio:

Co-founder & CAIO at Celcoin. Endeavor Entrepreneur, angel investor and mentor. I write about applied AI and technology for financial services, innovation and marketing at https://meirinho.com.br Co-founder e CAIO da Celcoin. Endeavor Entrepreneur, investidor-anjo e mentor. Escrevo sobre IA aplicada e tecnologia para o mercado financeiro, inovação e marketing em https://meirinho.com.br

Adriano Meirinho's Experience:

Marketing & Communication Director at Catho Online
August 2008
? Managing directly and not directly more than 250 employees, including Marketing, Communication and Costumer Care departments. ? Strategies for retailing, activation, reactivation and retention through the web site and the Costumer Care departmens, including the loyalty and retention teams. ? Preparation, analysis and review of marketing analysis of the company's core business, financial reporting and budget preparation distributed to the CEO, Board and Shareholders. ? Developed internet search marketing strategies that included social media marketing and pay-per-click campaigns and also developed the strategies and implementation of search engine optimization. ? Implementation of metrics, indicators / KPIs in all the business units. ? Responsible for the main product of the company - "CV Online".
Marketing Director at Catho Online
August 1999
-Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. -Strategic Consulting, including business plan & sales strategy development. -Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis. -Large experience in negotiations of advertisement in the biggest brazilian portals, as well in development, planning and ROI analyses. -Large experience in marketing strategies, communication, events, with managemental positions on the process of creation and operational coordination of campaigns and in the launchings of products and services. -Responsible for the development of internal campaigns aiming the new prodcts spreading. -Responsible for field research as well as web usability researches. -Identification, development and start up of new businesses, aiming at the prescription increment.
Marketing & Communication Director at Catho Online
August 2008
? Managing directly and not directly more than 250 employees, including Marketing, Communication and Costumer Care departments. ? Strategies for retailing, activation, reactivation and retention through the web site and the Costumer Care departmens, including the loyalty and retention teams. ? Preparation, analysis and review of marketing analysis of the company's core business, financial reporting and budget preparation distributed to the CEO, Board and Shareholders. ? Developed internet search marketing strategies that included social media marketing and pay-per-click campaigns and also developed the strategies and implementation of search engine optimization. ? Implementation of metrics, indicators / KPIs in all the business units. ? Responsible for the main product of the company - "CV Online".
Marketing Director at Catho Online
August 1999
-Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. -Strategic Consulting, including business plan & sales strategy development. -Generated new development deals for a real estate development company that focuses on multi-family residential projects, including real-estate market analysis. -Large experience in negotiations of advertisement in the biggest brazilian portals, as well in development, planning and ROI analyses. -Large experience in marketing strategies, communication, events, with managemental positions on the process of creation and operational coordination of campaigns and in the launchings of products and services. -Responsible for the development of internal campaigns aiming the new prodcts spreading. -Responsible for field research as well as web usability researches. -Identification, development and start up of new businesses, aiming at the prescription increment.

Adriano Meirinho's Education:

FIA
2015 – 2016
MBA
Concentration: Retail

Adriano Meirinho's Interests & Activities:

Applied AI Financial infrastructure: banking, payments and credit Fintech Innovation Marketing and branding Angel investing Startup mentoring

Adriano Meirinho

Co-founder & CAIO at Celcoin | Financial Services